My career started in the photography industry in the early 90’s, during the transition from traditional film workflows into the first wave of digital imaging. That timing gave me a front-row seat to one of the biggest technological shifts the photography industry.
I started working with Adobe Photoshop Version 2.0, before layers. Back when digital retouching was still a highly specialized craft. Over the years, I built a career as a professional digital retoucher, collaborating with photographers, printing companies, and advertising agencies on projects ranging from commercial campaigns, magazines, art books, fine art, to high-end print production.
My background combines a strong foundation in photography, color accuracy, image manipulation, and production workflows with decades of hands-on experience adapting to the constantly evolving demands of the industry.
In 2014, I transitioned into working full-time as a Key Art Finisher, bringing together artistic sensibility, creative collaboration, problem-solving, and production expertise to prepare final artwork for large-scale OOH print campaigns and entertainment digital marketing adaptations.
After more than three decades in the imaging industry, I continue to bring the same attention to detail, artisanship, and passion for visual storytelling that first drew me into photography and digital imaging in the early days of the digital transition.